Brave brands for founders whose ideas don't fit a box, yet.

Brand strategy & identity design, based in Lausanne, Switzerland.

Most branding makes you look safe. I'd rather make you look inevitable. I take what's still only in your head - or a DIY brand that's outgrown itself - and give it enough visual and strategic weight that strangers treat it like it already belongs.
Signature Offer šŸ˜Ž

Branding

A full brand strategy process: not just a logo. We start with a strategy workshop, then build a visual identity with the rationale attached, so you can defend every choice to your team, your investors, or your mother-in-law.

Web Design

Design&Develop 🪩

Your website is where people decide whether to trust you in about four seconds. We build custom, strategy-first sites that hold up under that pressure, and keep working after launch.

The Sprint

Design Intensive šŸŖ„

A 7-day sprint for founders ready to trade DIY chaos for something that finally looks like them. Same strategic backbone, faster pace, smaller investment.

Advertisement posters promoting awareness of menstrual health, featuring a person in blue on one poster and a person with a shaved head on another, with a focus on menstruation as a human right and a period.

You built something real.
Does your brand prove it yet?

You didn't start this business to blend in. But somewhere between the idea and the execution, a lot of founders end up with a brand that undersells what they're actually building. That gap, between how good the business is and how it looks, is the exact thing I close.

This is where my architecture background actually shows up: I think in systems before I think in decoration. Every color, every typeface, every layout decision has to hold together as a whole, not just look nice in isolation. That's what makes a brand feel inevitable instead of assembled.

Client Love

  • LoĆÆs - Bloom In Breath

    Easy going, good communication and such professional service. Working with Elena has been a JOY from start to finish...

  • Priscilla - Elemen

    I don't even know where to start. You've somehow managed to translate everything that I couldn't verbalize into a visual representation and brand! I love it!

  • Margaux - Acorpsder

    "Working with Elena was the right fit for my service. She perfectly captured my values and positioning and was able to reflect that in the entire brand identity. It was reassuring to have the necessary support. Her bold creativity contributed to developing a brand that stands out and is unique to me. Thanks for the authentic collaboration!"

  • Grace - Grace Chinn

    ā€œElena went above and beyond to create the brand identity of my dreams. What she came up with hit the nail on the head in terms of expressing my brand essence and I couldn't be happier with the result. Elena was super easy to work with and I couldn't recommend her more for edgy brands who want to stand out.ā€

Meet Elena

CREATIVE SOUL AND FOUNDER

I left architecture after a burnout that forced me to rebuild a lot of what I thought I knew about myself. That process taught me something I now do for a living: finding the courage that's already there, underneath the fear, and giving it a shape people can actually see.

That's Zenzero. I work with founders who are idea-rich, time-poor, and ready to invest, because they already understand that branding isn't decoration; it's the thing that makes people believe you.

Strategy

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Packaging

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Social Media

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Business Cards

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Brand Identity

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Stationery

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Illustration

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Web Design

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Sign Design

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Strategy ☼ Packaging ☼ Social Media ☼ Business Cards ☼ Brand Identity ☼ Stationery ☼ Illustration ☼ Web Design ☼ Sign Design ☼

Recent Projects

WHAT I’VE BEEN UP TO LATELY šŸ‘©ā€šŸŽØ

Ready to look as real as your idea already is?

Let's find out if we're a fit. No pressure, no jargon: just a conversation about what you're building and whether I'm the right person to help it look inevitable.

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