THE STORY
When Eva and Lisa, the founders of Moment, approached me with their vision to elevate the arts and crafts brand space, I was instantly captivated. Their goal was clear – to create a brand that serves as a refuge for the mindful creator, embodying a serene junction where artistry meets tranquillity.
THE PROJECT
+ Brand Strategy + Brand Identity + Packaging Design
Moment is a curated art kit subscription supporting mental health through artistic creation.
THE CHALLENGE
They presented a thrilling challenge: to forge a brand identity that resonated with elegance, polish, and mindfulness, moving far beyond the traditional DIY ethos. They envisioned Moment as more than a brand; it was to be a sanctuary for creative minds seeking to blend artistry with tranquility. This vision called for a brand identity that struck a perfect balance between elegance and accessibility, resonating with individuals eager to explore their creativity as a journey to inner peace and fulfillment. Our task was to encapsulate this ethos, crafting a narrative and visual language that invites people into a serene yet inspiring world of mindful creation.
