THE STORY

When Eva and Lisa, the founders of Moment, approached me with their vision to elevate the arts and crafts brand space, I was instantly captivated. Their goal was clear – to create a brand that serves as a refuge for the mindful creator, embodying a serene junction where artistry meets tranquillity.

THE PROJECT

+ Brand Strategy + Brand Identity + Packaging Design

Moment is a curated art kit subscription supporting mental health through artistic creation.

THE CHALLENGE

They presented a thrilling challenge: to forge a brand identity that resonated with elegance, polish, and mindfulness, moving far beyond the traditional DIY ethos. They envisioned Moment as more than a brand; it was to be a sanctuary for creative minds seeking to blend artistry with tranquility. This vision called for a brand identity that struck a perfect balance between elegance and accessibility, resonating with individuals eager to explore their creativity as a journey to inner peace and fulfillment. Our task was to encapsulate this ethos, crafting a narrative and visual language that invites people into a serene yet inspiring world of mindful creation.

Cover of a book or brochure titled 'The Art of Jewelry making with Polimer Clay' with the subtitle 'Creative Balance for Busy Minds'. It features abstract shapes in shades of brown and beige and includes placeholder text at the bottom.
Two hands, one dark-skinned and one light-skinned, touching gently in a wheat field, with the word 'Moment' and a stack of stones icon overlaying the image.
A white card with the word 'Momento' and an icon of two people, placed on a round, textured, light grey stone surface.
Three smartphone screens displaying online content related to art, meditation, and mindfulness, with images of people practicing dyeing fabric, abstract artwork, and a woman meditating.
Person holding a box with a label titled 'Creative Balance for Busy Minds' and a blue abstract icon, on a light-colored surface.
A cardboard box with packing tape being peeled off
Three informational flyers on a blue surface, one about making jewelry with clay and the other two providing instructions on jewelry crafting. The flyers feature large brown abstract shapes on a white background with text.
A woman with curly hair and earrings is drawing on a large piece of paper with a black marker. The words "Moment" and "creative balance for busy minds" are overlaid on the image.

ZENZERO CREATIVE STUDIO

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