Bloom in Breath
Branding and website design for a transformative breathwork practice.
Name
Bloom in BreathYear
2024Service Provided
Visual Identity
Creative Direction
Website Design
Website Development
Social Media Templates
Digital Marketing CollateralThe Story
Bloom In Breath was born from Loïs Vitry-Trapman’s mission to empower people to reconnect with themselves through the transformative power of 9D Breathwork. Her sessions blend conscious connected breathing, sound, and nervous system regulation to help people release stress, process emotions, and create lasting change.
The vision was powerful. The expertise was there. But the brand itself didn’t exist yet.
Together, we built an identity from the ground up, creating a digital presence that reflects the depth, energy, and transformative nature of her work while making breathwork approachable to a wider audience.
Challenge
Loïs had an incredible practice and a clear purpose, but no visual identity or online presence to support it.
The challenge wasn’t simply to design a logo or launch a website. It was to:
Create a brand that felt both grounded and transformative.
Introduce and educate people about a relatively unknown practice, 9D Breathwork.
Position Bloom In Breath as a premium, trustworthy, and modern wellness brand.
Build a website capable of attracting new clients, generating bookings, and supporting future growth.
A simple starter package wasn’t enough. The project needed a complete ecosystem: strategy, identity, website, content, and social assets working seamlessly together.
Approach & Outcome
I created a complete brand ecosystem for Bloom In Breath, starting with a clear strategy that translated Loïs’s powerful but still emerging vision into a bold, cohesive identity. The creative direction blends grounded healing, edgy luxury, and spiritual transformation, with a subtle monarch butterfly-inspired logo mark symbolising movement, resilience, and personal evolution. From there, I designed a full visual identity, brand guidelines, social media templates, and a custom website built to educate visitors about 9D Breathwork, create trust, support bookings, and make the brand feel as transformative as the sessions themselves. The result is a polished, memorable, and scalable online presence that gives Bloom In Breath the confidence and clarity to grow.
Let's build a brand that stands for something real.
