THE STORY
Lisa approached me with a vision: redefining the ceramics space by integrating sustainable practices with avant-garde design, aiming to create pieces that were not only visually striking but also echoed a profound respect for the environment.
THE PROJECT
+ Brand Strategy + Brand Identity
Studio Novel is a ceramic artist & researcher sculpting sustainability into art.
THE CHALLENGE
The challenge was clear: crafting a brand that mirrored the intricate balance between innovation, artistry, and ecological consciousness. The strategy focused on highlighting Lisa's unique approach to using recycled and natural materials, emphasizing the uniqueness of her art. Through thoughtful design and strategic branding, we aimed to communicate the depth of Lisa's commitment to sustainability and her pioneering spirit in the ceramics art scene. The result was a brand identity that resonates with both art aficionados and eco-conscious consumers, inviting them into Lisa's world of sustainable beauty and innovative ceramic art.
Photos by Esprit Nomade Studio
