THE STORY
Loïs approached me with a bold and visionary mission: to give shape to Bloom in Breath, her new wellness brand offering 9D Breathwork Journeys—multi-sensory healing experiences designed to reset the nervous system and release emotional blocks through sound, frequency, and guided breath.
Rooted in deep healing and feminine energy, Bloom in Breath needed a brand identity that could bridge science and soul, sacred ritual and modern aesthetics. From the very beginning, our collaboration focused on translating her unique method into a visual and emotional language that could resonate with a growing international audience—therapists, seekers, and breathers worldwide.
Together, we shaped a brand world that evokes mystical clarity, safe expansion, and energetic recalibration.
THE PROJECT
+ Brand Strategy & Positioning
+ Visual Identity Design
+ Social Media & Campaign Assets
+ Event Material Design
Bloom in Breath is a breathwork practice guiding deep transformation through 9D immersive experiences.
THE CHALLENGE
How do you visually express something as intangible and powerful as a breathwork journey?
The challenge was to create a brand that felt ethereal yet grounded, mystical yet modern. We wanted to stand apart from the “soft wellness” clichés and bring a visual language that’s magnetic, bold, and aligned with the energetic depth of Bloom in Breath’s method.
The result is a refined yet expansive visual identity, built around a cosmic-inspired logo, deep jewel-toned color palette, and subtle energetic symbols. The monogram reflects the cyclical nature of breath and bloom. The brand voice is clear, transformative, and honest—no fluff, just real release and reconnection.
All assets were crafted with a hybrid approach: professional design + adaptable templates, so that Loïs and her team could grow and evolve the brand across touchpoints—from live events to digital launches. Our collaboration empowered the brand to show up confidently across platforms, while staying connected to its healing roots.
From global launch visuals to roll-ups for in-person journeys, Bloom in Breath’s brand is now a vessel for transformation—guiding others to find clarity, regulate their nervous systems, and return to their inner truth.
